在wordpress建立自己的affiliate商店

在接下来的8周将会是你本年度最忙碌的一段时间。不知道你是不是知道，许多affiliates和bloggers通常会花费整年的时间来为每年2 个月[每年10月到圣诞前夕]的销售旺季来做准备。你为这两个月做了什么准备，将直接决定你在这个期间会获得多少收益。为了这两个月我准备了几乎所有我知 道的affiliate产品，服务，插件等，接下来我会告诉大家我所知道的一切，他们哪些工作得更好，哪些又是所谓的scam！这是 系列专题的第一篇。

什么是affiliate datafeed?

在前面的文章中我们曾经向大家简单介绍过goldencan和datafeed，大家可以先阅读一下，对后面的内容会有一定的帮助。如果你已经是 Commission Junction, Google Affiliates, LinkShare, Pepperjam Network, or ShareASale 等联属营销网 络的affiliate成员，你应该已经知道如何申请商户许可，并销售他们的产品。你可以放置他们的banner ads或text ads 链接到你的blog或者website，如果有人点击了该链接并进行了产品购买，你就会获得一定比例的佣金，大多数商户也会允许你在他们的网站查找产品， 并放置相关产品的跟踪代码和介绍到你的blog或website。

想象一下，如果如果你想把商户站点的产品都放置到你的blog，你会怎么做？是一个接一个的拷贝产品代码并粘贴到你的blog中去吗？？我们可以批 量添加产品，分类，介绍到blog从而形成一个irtual store吗？当你访问 Google Affiliates, ShareASale, LinkShare, and Commission Junction并且查看商户产品介绍和链接的时候，你是否在结果中发现“merchant datafeed”这样的字眼？换句话讲，当你在linkshare或者其他affiliate network查找Target, Best Buy, Sharper Image等商户的产品介绍和链接的时候，这些商户提供所有这些产品到一个叫做datafeed的文件中。如果你需要，你可以向几乎所有的商户要求他们提 供datafeed给你，有一些商户的datafeed你可以直接在登陆affiliate network后直接下载，比如CJ，LINKSHARE，ZANOX，AFFILIATEWINDOW，SHAREASALE，PEPPERJAM NETWORK等等联属营销网络都可以直接下载，affiliatewindow甚至直接为你准备了shopwindow datafeed客户端软件。根据商户产品的多少，datafeed文件的大小在几兆到几百兆都有可能。每个datafeed文件包括 title，product number，sku，description，keywords, image URL, buy URL, 等等信息。

自己管理datafeed的问题

问题 #1: 获取datafeed文件

当我第一次找到了我需要的datafeeds，我认为我可以使用这些数据作为各种虚拟商店的前台发布，所以我开始收集我所能找到的所有相关 datafeeds。事实上 ，也有一些affiliate program接受了大量的请求，导致一些datafeeds无法访问；还有一些affiliate program需要安装费用，大概$50 - $250 (per feed).

问题 #2: 查找软件，脚本和插件来解析商户的datafeeds。

如果你是XML和web service应用的开发人员，这对你来说应该不算个问题，通常他们可以轻易的针对datafeed开发相关的解析脚本和软件。我做了大量的调查和研究来 发现一些软件和脚本来安装利用datafeed生成的和BANS类似的niche store。他们中一些是免费的，有些甚至需要上百美圆来购买。多数产品都很有用，不过这些产品与我想要的功能还是不能完美配合。

问题 #3: 不一致的数据和坏数据

关于datafeed最坏的事情就是商户频繁的更新datafeed，或者从datafeed移除产品，数据随时都可能发生变化，而你不可能经常手 动下载最新的datafeed，并适时与商户发布的datafeed同步。另外，没有2个商户使用同样的格式，一些有产品介绍，一些没有；一些包括大图片 和预览图片，一些没有。每个商户命名他们的域或字段都不同，顺序也不同。有时候datafeed中甚至全是乱码，有时候下载的datafeeds是崩溃的 文件，根本无法打开。

如何创建affiliate商店而不用接触datafeeds文件？

不知道你是不是和我一样浪费了数个小时来管理商户的datafeeds，最后累得象狗一样却没赚到一分钱。你现在知道datafeed对于 affiliate来说有多大的用处，但是大多数affiliate network都不给你提供datafeed管理工具，而且我也不指望他们以后会为affiliates开发相关的工具。

依靠affiliate network来解决我们的问题是不太可能了，不过其实早就有很多第三方的服务可以解决我们的问题了，只是你还没有发现。下面我列出一些最近调查的相关服务，相信对你会很有用的。

GoldenCan: Goldencan.com是一家基于affiliate marketing的集成营销服务公司。该公司利用CJ，LINKSHARE，GOOGLE AFFILIATE NETWORK，AMAZON，SHAREASALE，BETTY MILLS等联属营销网 络的web service API，将各个联属营销网络中商户的DATA FEEDS，COUPONS等产品信息与折扣信息集成到你自己的网站。通过使用该服务让每个affiliate都可以轻松管理不同联属营销网络中的资源， 快速、简单的将这些信息组织到自己的网站、BLOG、甚至是RSS源中去。

PopShops: 我之所以对popshops感兴趣，因为我发现他们针对Blogger, Typepad, 和 Wordpress ，都开发了相关wedget，他们的基本帐户是免费的，专业帐户带有SEO友好URL功能，不过需要5美圆一个月。通过他们的widget，当你在 wordpress的可视化编辑器中发布post的时候，可以弹出一个允许你搜索产品的窗口，返回的搜索结果来自于他们的商户datafeeds数据库， 大约包含两千万产品在他们的datafeeds数据库中。我很喜欢他们的服务，但是对我来说唯一的缺点就是，你只能1次添加一个产品，并且你必须注意你是 否已经申请了该商户的广告，如果没有申请的话，你无法得到佣金，这一点比较麻烦。

WebMerge: WebMerge是一款可下载的软件，你可以安装他在自己的电脑上并解析商户的datafeed文件，并且为产品创建静态网页 。你需要花费99美圆获得单用户许可才能使用。我认为该软件是可以实现它所说的功能的，不过软件的使用不太方便，安装也不容易，生成的静态网页比较难看， 除非你为它定置一个漂亮的网页模板，不过好象挺麻烦，如果你是美工高手可以看看这个软件。

My Datafeed Scripts: 这个站点销售解析shareasale datafeeds的脚本程序。这个程序确实工作得很好，不过仅为shareasale花100刀来买这个脚本好象有点不值得，因为shareasale至今不支持中国的affiliates，在此强烈抗议一下！

Feedshare: Feedshare看上去非常不错，用它来建立一个迷你商店非常不错。你可以使用javascript和php来安装产品和商店 。缺点：他们只有45个注册商户。

AffiliStore: 当我发现Affilistore的时候，我真的以为我找到了“达芬奇的密码”，圣杯就在我的眼前。免费下载脚本，直接生成affiliate商店，页面对 title和description进行了SEO，并且sample store看上去也非常不错。但是我发现因为你的datafeed格式不尽相同，它会出现紊乱的结果。分类工作不正常，断链时有发生，不过毕竟是免费产品 我们也不能苛求完美了。它基本和BANS类似，只不过它是靠datafeed生成而已。最后：google对此类系统并不喜欢，所以使用前请三思。

安装Affiliate Store之我的推荐

DatafeedR: 在尝试了我能找到的所有服务之后，我认为我已经找到了我的最爱。 DatafeedR 是一个通过商户datafeed来建立affiliate store的完美服务。他们接受feeds后会移除其中没有用的数据并格式化datafeed数据，你可以直接添加他们到你的blog或website。 你可以从下面的affiliate network添加产品：Commission Junction, ShareASale, LinkShare, NetShops, Bridalux, AND Clickbank (还有一些我们没有提到的行销网络).

当我发现DatafeedR 的时候我简直有点不相信自己的眼睛，它实现了几乎所有我一直以来寻找的功能和服务

DatafeedR特色:

• 创建无限多的affiliate商店
• 直接嵌入feed产品到blog post中去
• 产品的Sidebar Widget
• 没有 “powered by” 文本或链接
• 可以从多个商户和网络中挑选合适的产品
• 每个商店最多可以包括10万个产品
• 产品分类
• Breadcrumbs 产品导航功能
• SEO 友好的 URL
• Meta Description 和 keywords tags优化
• 产品 titles 和descriptions的手动编辑功能
• 为任何产品添加原创内容，分类，或者商店页
• 为产品添加标签 “tagging”
• 完全的 HTML 和 CSS control
• 选择你需要显示的产品信息(description, image, URL, etc.)

在接下来的两个月我将继续使用 DatafeedR ，虽然今年的全球金融风暴已经形成世界性的经济危机，或许购买力比不上去年了，不过老外们不会不过年了吧，我相信今年的努力不会白费。如果你也希望利用datafeedr构建自己的affiliate store，请继续关注本专题的下一篇：

Affiliate Marketing: Is There Really Any Money In It?

My answer to that is; absolutely yes. Before I go any further, let me explain what affiliate marketing is for those who don't know. To put it simply, earning commissions by promoting other people’s products and/or services is affiliate marketing in a nut shell. It can be done online, offline, or a combination of both. It's hugely popular and for very good reason. It's very profitable for both the owner/inventor/proprietor of the goods and/or services, and also for the affiliate who's promoting them.

If you think there's no money in it, then you either go through your life wearing blinders or you've been scammed too many times. Just think for a minute about the potential here. The internet is a global market. The entire world is buying and selling and exchanging information and pictures of their cats, and kids, and vacations with their in-laws. You could build an online empire if you wanted to, and that would be great if you did. But what's even better is that you can build an empire and not be greedy or cut throat about it. You don't have to cheat anybody out of anything, that's how huge a market there is. There's room for everyone.

"But how do I tap into this?", you ask. If you think I'm going to tell you how laughably easy it is, think again. Don't get me wrong, you don't need to be a genius to do it. You don't even have to be healthy to do it, but what you do need is information and a little bit of ambition. There's information scattered all over the net about affiliate marketing and how to start an online business etc. etc.. The problem is that some of it is just too confusing for the beginner, and some of it is just total garbage. I know when I was first starting out, I would read articles and websites, and ecourses, and such and usually I wound up coming away with more questions than when I started.

I'm not trying to suggest that any of those authors who were sharing information were being deceitful. I just think that many don't really know how to talk to a beginner. When someone knows a lot about a particular subject, whatever it may be, and that same person is trying to teach it to someone else, it's common for the teacher to leave out small but very pertinent tips. It's not done deliberately. It's just that some things come so naturally to an experienced person that very often the information doesn't get shared. Another problem that I've had is finding all the information I need in one place. Usually I'm asked to buy something or sign up for this or that and read this course and that email etc., when what I'm really looking for are simple easy to follow steps about actually starting a home business. Does this sound familiar to you? If you're like me, and you just want something simple to get you started then PhatProfits.com can help you.

What Are The Affiliate Marketing Basics?

Affiliate marketing is the process of tracking leads and sales for the purposes of rewarding individuals and companies for referring others to their web sites that convert into leads and sales with commission payments. Usually, this process involves the use of a specially-encoded tracking hyperlink that identifies you as the referrer of the traffic.

There is one very easy way to get started with affiliate marketing. If you've ever used the Google search engine, it's likely that you will have seen some advertisements called "sponsored links." On Yahoo's search engine, you get a column called "sponsor results." MSN's search engine calls them "sponsored sites." In each case, from the heading, you can tell that people pay for those links to be published on the search engine. For more details go to www.affiliate-sale-booster.com .These search engines have each set up a nice easy way to relieve you of some money from your credit card, for which they display these adverts for you. You don't pay each time the ad is shown. You only pay if the reader clicks on your ad, which will send the reader to the web site you have specified. You decide on the text of an ad you would like to place, when the ad should be displayed (for example, when somebody searches for "Christmas"), and how much you would be prepared to pay if the person searching clicks on your ad. For more help go to www.affiliate-windfall-secrets.com .The person doing the search is then sent to the web site you specified, and you get charged an amount that may be as little as one penny, but typically may be in the region of 5 to 15 cents or 3 to 10p. Google's service is called Google AdWords, and I believe it's the most popular of these services.

Now, if you had a product to sell, you could easily make money this way, as long as enough people buy your product after you've purchased your advertising. If you don't have a product, you can still make money from the commissions, again, as long as the amount you are paying for advertising does not exceed the amount you are making with commissions.

How do you find affiliate programmers? There are many affiliate networks and individual affiliate programmers out there. Click Bank is one of the most popular affiliate networks, also providing credit-card processing services. For more details go to www.myspace-marketing-secret.com .Click Bank mainly deals in electronic delivery products such as electronic books and software, and, at the time of writing, commissions can run as high as 70% for these products (Click Bank claims commissions can be 75%, but they take a 7.5% + $1 cut, and the remaining money is shared between the vendor and affiliate according to the vendor's chosen commission percentage).

Another affiliate network is Value Click’s Commission Junction, one of the largest, which administers affiliate programmers for a lot of household brand names such as eBay. There are many smaller affiliate networks, and there are also affiliate programmers that are independent of any network, where the merchant runs the tracking software. For more information logon to www.ppc-profit-marketer.com .What most of these affiliate networks and programmers have in common is that you can sign up as an affiliate for free, and the networks or merchants will send you money when your commission reaches a certain level; in some cases this is done electronically, in other cases through the issue of chouse. Some people treat affiliate marketing as a hobby; for others, it's a lucrative full-time business. Earnings can literally be uncapped, and your success depends on how dedicated you are to the business, and, to a certain extent, luck. www.firesale-automator.com

www.scroll-pops.com

Affiliate marketing increases your business on internet.

If you don't know what your metrics are because you've never offered a back end product before or because you've never integrated your marketing with anyone else, be honest. Tell him you can't guarantee specific numbers until you test. If you've educated him properly in step one, he should be able to see the potential for profit, so propose running an integration marketing test together.

Then you'll have accurate metrics to show future partners. Knowing where to look to integrate your marketing with your partners is the first half of the equation. For more details go to www.master-affiliates-marketer.com knowing how to attract partners is the second. And attracting the right partners involves five steps. First, you need to educate your competitors to get them working with you. When you show them how integration marketing is really about providing maximum value to the customer, you won't have competitors anymore.

You'll have partners. Second, you must be able to provide accurate metrics to show the profit potential of the relationship. In other words, know your conversion rate. Being able to tell your potential partner that your back end offer converts at a rate of 5, 10 or 15 percent is much more likely to convince him to do business with you than if you approach him with generalities such as "lots of people will probably respond to this offer.” Don’t, however, inflate your numbers to convince someone to work with you.

If you tell him that 10 people out of every 100 respond to your offer, he's going to expect that 10% conversion rate. Then if only 5% convert, he's not going to trust you, and your JV relationship will be finished. On the other hand, if you promise a 5% rate and it turns out to be 10%, he's going to be thrilled.

So the rule is this: under promise and over deliver if you don't know what your metrics are because you've never offered a back end product before or because you've never integrated your marketing with anyone else, be honest. For more details go to www.affiliate-widfall-secrets.com Tell him you can't guarantee specific numbers until you test. If you've educated him properly in step one, he should be able to see the potential for profit, so propose running an integration marketing test together.

Then you'll have accurate metrics to show future partners. Knowing where to look to integrate your marketing with your partners is the first half of the equation. Knowing how to attract partners is the second. And attracting the right partners involves five steps. First, you need to educate your competitors to get them working with you.

When you show them how integration marketing is really about providing maximum value to the customer, you won't have competitors anymore. You'll have partners. Third, provide higher affiliate commissions than normal. Most affiliate programs only pay high commissions on the front end.

Commissions on back end products are typically much smaller or nonexistent. But if you offer a 50% payout on a $1,000 product, that alone could be incentive enough for your competition to do business with you. Fourth, make it extremely easy.

If the process is complicated or they have to expend a lot of time and energy to get things set up properly, they won't want to integrate with you. Sign them up for your program. Write all the copy. Provide all the links. They shouldn't have to do anything more than "copy and paste" your messages into their system. Finally, thank your partners often. Keep your name in front of them so they are constantly reminded how profitable it is to do business with you.

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www.affiliate-sale-booster.com

Some Most Profitable Use of Affiliate Marketing by CHARANJIT KUMAR

Many new internet marketers' opt to embark on an affiliate marketing campaign as part of their complete marketing plan. In the majority of cases the affiliate marketing campaign is just a small piece of the entire marketing plan but there are many business owners who opt to trust solely on this kind of marketing. The main objective of doing this is to save costs while still achieving profitable advertising. Even so, as soon as a business becomes reasonably affluent they have to deliberate about being a bit proactive and amalgamating affiliate marketing alongside different types of Internet marketing such as placing classified ads and orchestrating an email marketing campaign. This article is going to determine just what affiliate marketing is and will still give an opinion on why this is a favorite way of getting started in Internet Marketing and how it can be used effectively. For more help go to www.money-secret-exposed.com .An affiliate marketing campaign is generally a case where other website owners position ads for your product on their websites. In Internet marketing terms these website owners are known as affiliates. It is vital to realize how this kind of marketing operates. In normal circumstances the affiliates are allocated a code for your advertisement to insert on their website or where ever else they choose and given the freedom to promote their own website as they see fit. In the case of advertising on their website they are also inviting traffic to your website because the affiliate's ad on their website is diverting visitors to your own website.

One of the most attractive things about affiliate marketing is the affiliate is only rewarded if he makes a sale. This simply means the website owner is not obliged to pay the affiliate unless the affiliate is generating visitors and attracting sales. To be successful may be defined as generating visitors to the website, resulting in a sale or perhaps it maybe just require a name and email address if the website owner is building a database of names. The payment for affiliates is usually based on pay per click, pay per lead or pay per sale. Pay per click and pay per lead are normally paid in the way of a flat fee which is awarded to the affiliate on each occasion an Internet user either clicks on the affiliate's ad on his website or performs a particular activity after clicking on the ad. Pay per sale may end in the affiliate being awarded a set fee or more commonly a percentage of the sale. This depends entirely on the agreement between the website owner and the affiliate. When using affiliate services such as Click bank the terms are set before the affiliate chooses which service or product to promote.

For a website owner, the most profitable use of affiliate marketing is to actively pursue out affiliates who have a proven track record of making a high number of sales for the businesses which they promote. This is vital because the more visitors they get to their website each month the more liable your website it to get attention from visitors who click on the affiliate's advert. The majority of affiliate programs are available to anyone. A website is not necessary due to the many other means of promoting a product or service, Google Ad words, Ezine Advertising or Email Marketing are just some of the ways where a website is not necessary which is ideal for beginners. To know more about it logon to www.affiliate-manager-pro.com .An additional aspect of affiliate marketing which can make a difference to success or failure is the content and design of your ads. It is vital to bear in mind that affiliate marketing is regarded in the same way that other types of marketing are regarded and care must be taken to write ads which are likely to be captivating to your targeted website visitors. This means that everything from the colors of your ad to the size and look of the font has to be highly thought about in order to design an attractive advertisement. Many website owners will provide advertisements that have proven to work well, which is a godsend if you are apprehensive about creating you own.